Understand Shifting Landscapes

Lead change, don’t be forced into it. Waves of social change can either hurt you or propel you forward. Make sure you know which waves are about to hit. 

Category and Cultural Research

Societal and category trend spotting

Culture wars and cultural forces of change

Competitive analysis

Secondary research deep dives

Category influences, conventions, and conversations

Some Favorite Rabbit Holes

The evolving male identity in a culture of female empowerment

Why the cowboy remains an enduring American icon 

The societal battle between the psychology and the science of GMO 

Irrational money triggers and how they thwart us

Why mom is the most powerful of all activists

Category and forces of change examples