Understand Shifting Landscapes
Lead change, don’t be forced into it. Waves of social change can either hurt you or propel you forward. Make sure you know which waves are about to hit.
Category and Cultural Research
Societal and category trend spotting
Culture wars and cultural forces of change
Competitive analysis
Secondary research deep dives
Category influences, conventions, and conversations
Some Favorite Rabbit Holes
The evolving male identity in a culture of female empowerment
Why the cowboy remains an enduring American icon
The societal battle between the psychology and the science of GMO
Irrational money triggers and how they thwart us
Why mom is the most powerful of all activists