Make Sense of Complexity
Finding the right story requires deep understanding of your consumer, your category, and the forces of cultural change. A wide lens matters, be sure to use one.
Consulting
Brand development and portfolio planning
Brand and product positioning
Marketing strategy
Customer persona and journey
Analysis of existing research
Consulting Philosophy
All categories, products, and technologies become extinct — it’s better to be the catalyst than the casualty
Deep dive — what’s below the surface is what matters most
Your brand DNA doesn’t change but you must update it as the category and culture evolve
It’s hardest to see those things you are invested in