Unlock Consumer Truth

All research delivers information but not all research reveals insights that give a window into the consumer's world. Methodology matters. Design for human truth, not just data.

Consumer Research

Digital ethnography

In-location (home, work, car) ethnography

Product, shopper, and media diaries

Focus groups

Online customer panels

Favorite Explorations

How to get yoga out of pants and back into spirituality

A deep dive into what innovation really means to car owners

How auto-makers can use emotion to foster loyalty rather than buy it

A longetudinal study into the process and tools of home buying

How people use technology in cars (the answers were dumbfounding)

Spotlight on Digital Ethnography