Unlock Consumer Truth
All research delivers information but not all research reveals insights that give a window into the consumer's world. Methodology matters. Design for human truth, not just data.
Consumer Research
Digital ethnography
In-location (home, work, car) ethnography
Product, shopper, and media diaries
Online customer panels
Focus groups
Favorite Explorations
How to get yoga out of pants and back into spirituality
A deep dive into what innovation really means to car owners
How auto-makers can foster loyalty rather than buy it
A longetudinal study into the process and tools of home buying
How people use technology in cars (the answers were dumbfounding)